Episode 25: Are You Dreaming Big Enough?! with Morgan Zanotti
In today’s episode of the Initiations in Love podcast, Britta talks with Morgan Zanotti, a Natural Products industry expert and health and wellness enthusiast, discussing her journey from a quarter-life crisis to becoming a successful entrepreneur. Together, they explore themes of navigating anxiety and imposter syndrome, the challenges of self-doubt in entrepreneurship, and the role compassion can play in these situations. Morgan shares how learning to let in the good – even amidst pressure and uncertainty – helped her steer her own ship in business and in life.
🎧 Tune in to hear Morgan share her experiences with Primal Kitchen, emphasizing the significance of personal growth and the entrepreneurial spirit, as she prepares to launch into her next business venture.
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About the Guest
Morgan Zanotti is a Natural Products industry expert and health and wellness enthusiast. Morgan was the President and Co-Founder of Primal Kitchen—one of the fastest growing brands in the natural products industry. She launched the brand, bootstrapped the business to $50M in revenue profitably and then led the company through their $200 million Kraft-Heinz acquisition. Morgan was subsequently named Kraft’s Vice President of New Ventures, where she spearheaded corporate development and M&A strategy in the health and wellness category. She is an Executive in Residence for Summit Partners $9.5 billion PE fund helping them with their investment thesis in the food & beverage space. When Morgan’s not tirelessly working to make our food system a better place, you can find her surfing, playing tennis, chasing her boys (all three of them) or aimlessly wandering the farmers market. Check her out at @morganzanotti on Instagram or TikTok.
She’s working on launching her next project: a sparkling protein water with only 2g of sugar and 12 g of protein. It’s called Waay and she would love it if you checked it out on socials @drinkwaay or drinkwaay.com.

Want to discover how YOUR challenges can become your greatest gifts? Then get ready! We are about to set off on an exploration into the very heart of love, itself.